Collection · Samsung_Reel_Spring

{steps.map((s, i) => { const [bg, fg, bd] = toneCol[s.tone]; return (

{s.t} {s.when}

{s.who}

{s.body}

); })}

); } function PaperTrail() { return (

You’ve lived this. It’s painful.

Think of the email chains, different people, different versions, impossible to follow. Now picture all of it in one tracked collection. Who asked, who changed it, who approved, every step timestamped.

The email way

The Flywheel Way: A Single Source of Truth

Organization & efficiency

The full picture of how Flywheel keeps clients organized, sample assets, real requests, a clean approval trail end to end.

See it in motion.

Walkthrough video

); } function TDLearned() { const human = ['Strategic thinking', 'Creative judgement', 'Brand stewardship']; const auto = ['Versioning', 'Captioning', 'Adaptations']; const findings = [ 'Workflows that run themselves.', 'A metric that measures what actually costs money: assets per human hour worked.', 'Governance that protects the brand while you move faster.', ]; return (

What we’ve learned

We put AI into our own production workflows, into the time-intensive, repetitive work, and kept the judgement human.

{/* Op model: the human layer builds on top of the automated layer */}

We kept human

{human.map((h) =>

{h}

)}

layered on top of

Automated with AI time-intensive, repetitive tasks

{auto.map((a) =>

{a}

)}

{/* Findings */}

Findings

Everyone will have the tools. Efficiency and volume gains don’t come from AI alone, they come from:

{findings.map((f, i) => (

0{i + 1}

{f}

))}

The savings aren’t a tool you buy. They’re a system you build, and we’ve already built it.

); } function TDUnlock() { return (

What this unlocks for Samsung

The discipline

20%

TD’s ask of its agency partners: take 20% out of production, carried inside a regulated bank’s guardrails.

The upside

80%

Samsung isn’t carrying what TD carries. You’re able to go AI-first, and that’s the difference between 20% and 80%.

It’s not about who has the tools. It’s about the operating system, built agentic and AI-first.

This isn’t a false promise, it’s what we achieve today what Flywheel delivered for Nature Fresh

); } function CaseDivider() { return (

Case studies · both ends of the spectrum

{/* TD pole — measured */}

20 years · regulated

{['Measured', 'Risk-averse', 'Regulated'].map((w) => (

{w}

))}

Samsung will leverage our experience with enterprise matrix orgs, coupled with these challengers who are unencumbered and disruptive.

{/* Nature Fresh pole — scrappy */}

$1B · challenger

{['Unencumbered', 'Disruptive', 'Early-adopting'].map((w) => (

{w}

))}

); } /* ---------- Closed-loop diagram (Slide 2) ---------- */ function LoopDiagram() { const nodes = [ { k: 'Standards', d: 'brand · legal · tone', lead: true }, { k: 'Create', d: 'production at volume' }, { k: 'Brand & legal', d: 'review gates' }, { k: 'Approve', d: 'compliant, on-brand' }, { k: 'Refine', d: 'learnings back in' }, ]; const R = 35; // ring radius in viewBox % const pos = (i) => { const a = (-90 + i * 72) * Math.PI / 180; return { x: 50 + R * Math.cos(a), y: 50 + R * Math.sin(a) }; }; const arrows = nodes.map((_, i) => { const a = (-90 + i * 72 + 36) * Math.PI / 180; const x = 50 + R * Math.cos(a), y = 50 + R * Math.sin(a); const rot = (-90 + i * 72 + 36) + 90; // tangent, clockwise return { x, y, rot }; }); return (

{nodes.map((n, i) => { const p = pos(i); const above = Math.sin((-90 + i * 72) * Math.PI / 180) < -0.01; return (

{above ?

{n.k}

{n.d}

{n.k}

{n.d}

}

); })}

Governed every cycle

); } /* ---------- AI-journey meter (Slide 3) ---------- */ function JourneyMeter() { const ref = React.useRef(null); React.useEffect(() => { const el = ref.current; if (!el) return; const io = new IntersectionObserver((es) => es.forEach((e) => { if (e.isIntersecting) el.classList.add('in'); }), { threshold: 0.4 }); io.observe(el); return () => io.disconnect(); }, []); const stages = ['Traditional', 'AI-assisted', 'Governed AI', 'AI-native']; const gates = [ { k: 'Brand governance', d: 'the bar holds at every step' }, { k: 'Legal & compliance', d: 'regulated sign-off, built in' }, { k: 'Model governance', d: 'AI adopted safely, on their terms' }, ]; return (

Where TD is on the curve Advising the journey

{stages.map((s, i) => ( {s} ))}

TD is early on the curve. Samsung is already pushing the bleeding edge. We advise TD toward it, one governed step at a time.

{gates.map((g, i) => (

{g.k}

{g.d}

))}

); } /* ---------- TD work wall (film strips, Slide 1) ---------- */ const TD_WALL = Array.from({ length: 15 }, (_, i) => `assets/td-wall/td-${String(i + 1).padStart(2, '0')}.png`); function WorkWall() { const cols = [ { cls: 'up', items: [0, 3, 6, 9, 12, 1, 4] }, { cls: 'down', items: [7, 10, 13, 2, 5, 8, 11] }, { cls: 'up2', items: [14, 4, 9, 0, 6, 12, 3] }, ]; return ( ); } /* ---------- The work: article / FAQ / schema + machine view (Slide 4) ---------- */ function WorkPanels() { const [open, setOpen] = React.useState(0); const faqs = [ { q: 'How does TFSA contribution room carry forward?', a: 'Any unused room rolls forward indefinitely and is added to your limit each January, on top of the new annual amount.' }, { q: 'What happens if I over-contribute?', a: 'Amounts above your available room are taxed at 1% per month until withdrawn, so track your room before depositing.' }, { q: 'Can I re-contribute after a withdrawal?', a: 'Yes. Withdrawn amounts are added back to your room, but only in the following calendar year.' }, ]; return (

{/* Article */}

Article · td.comPublished

Personal Banking · Investing

How TFSA contribution room actually works

{[100, 96, 88, 100, 72].map((w, i) =>

)}

{[100, 92, 100, 64].map((w, i) =>

)}

{/* FAQ accordion */}

FAQ · structured Q&A3 answers

{faqs.map((f, i) => (

setOpen(open === i ? -1 : i)} style={{ cursor: 'pointer' }}> {f.q} {open === i ? '–' : '+'}

{open === i &&

{f.a}

}

))}

{/* Schema */}

Schema · JSON-LDFAQPage

{`{ `}"@context"{`: `}"schema.org"{`, `}"@type"{`: `}"FAQPage"{`, `}"mainEntity"{`: [{ `}"@type"{`: `}"Question"{`, `}"name"{`: `}"TFSA room?"{`, `}"acceptedAnswer"{`: { `}"@type"{`: `}"Answer"{`, `}"text"{`: `}"Unused room…"{` } }] }`}

{/* Machine view, spans full width below */}

Machine view · AI overview

“Unused TFSA contribution room carries forward indefinitely and is added to your limit each January.”

Cited from td.com Surfaced & quoted by the engine

); } function EmailCreative() { // Native inline render of the Nature Fresh Farms email creative (window.NFFEmail, // ported from the original Design Component, no iframe, no scroll override). return (

Email campaign · produced through Flywheel Live creative

{window.NFFEmail ? React.createElement(window.NFFEmail) : null}

); } function VersioningCreative() { // Native inline render of the adaptive creative engine animation // (window.VersioningScene, merged from the original animation source). const ref = React.useRef(null); const [mountKey, setMountKey] = React.useState(0); const wasVisible = React.useRef(false); React.useEffect(() => { const el = ref.current; if (!el) return; const io = new IntersectionObserver((entries) => { const e = entries[0]; if (e.isIntersecting && e.intersectionRatio >= 0.4) { if (!wasVisible.current) { wasVisible.current = true; try { localStorage.setItem('animstage:t', '0'); } catch (err) {} setMountKey((k) => k + 1); // remount so the loop restarts from the beginning on focus } } else if (e.intersectionRatio <= 0.05) { wasVisible.current = false; } }, { threshold: [0, 0.05, 0.4] }); io.observe(el); return () => io.disconnect(); }, []); return (

Adaptive creative engine · one master, every format Scrub · play · pause

{window.VersioningScene ? React.createElement(window.VersioningScene, { key: mountKey }) : null}

); } function UpscaleCompare() { const { useState, useRef, useEffect, useCallback } = React; const [pos, setPos] = useState(50); const [manual, setManual] = useState(false); const ref = useRef(null); useEffect(() => { if (manual) return undefined; let id; const t0 = performance.now(); const loop = (t) => { setPos(50 + 48 * Math.sin((t - t0) / 2400)); id = requestAnimationFrame(loop); }; id = requestAnimationFrame(loop); return () => cancelAnimationFrame(id); }, [manual]); const onMove = useCallback((e) => { const el = ref.current; if (!el) return; const r = el.getBoundingClientRect(); const p = ((e.clientX - r.left) / r.width) * 100; setManual(true); setPos(Math.max(0, Math.min(100, p))); }, []); const onLeave = useCallback(() => setManual(false), []); return (

Post-upscale Pre-upscale

{!manual && }

); } function CaseStudies() { const cases = window.PITCH.cases; const solutionPts = [ ['Standards live in the system', 'Brand, product knowledge, tone and compliance rules encoded once, so scale never means drift.'], ['Review is built in, not bolted on', 'Every asset clears brand and legal gates inside the workflow, never after the fact.'], ['Frameworks we built together', 'The guardrails and review loops are shared, and maintained with TD over years.'], ['Trust compounds', 'Two decades of clean, on-brand delivery is why TD hands us the volume, and now the advice.'], ]; return ( {/* ===== Slide 1, The relationship + work wall ===== */}

TD · The relationship

We have been TD’s production partner for two decades, running 350+ projects a year, tens of thousands of brand-true, compliance-cleared assets across web, campaigns, social and email.

But the volume is not the point today. It is the trust that volume earned.

{['Web', 'Campaigns', 'Social', 'Email', 'Print'].map((c) => {c})}

{/* ===== Slide 2, The AI journey ===== */}

TD · The AI journey

TD is navigating the use of AI in a very measured way. In a regulated bank, adopting AI is a governance question before it is a creative one.

We have become TD’s AI trusted advisor in marketing.

{/* ===== Nature Fresh, case title ===== */}

Case study · Nature Fresh Farms

A billion-dollar greenhouse produce brand, one most Canadians have never heard of, and most American households buy every week.

{['Digital', 'Social', 'Email', 'Web', 'Blog'].map((c) => {c})}

{[['$1B+', 'produce brand'], ['U.S.-wide', 'retail distribution'], ['365 days', 'greenhouse-grown supply']].map(([n, l], i) => (

{n} {l}

))}

On shelf at the largest US retailers

{[ ['Kroger', 'kroger'], ['Target', 'target'], ['Sam\u2019s Club', 'sams-club'], ['Costco', 'costco'], ['Whole Foods Market', 'whole-foods'], ['Giant Eagle', 'giant-eagle'], ['H-E-B', 'heb'], ['Trader Joe\u2019s', 'trader-joes'], ['Wegmans', 'wegmans'], ['Giant', 'giant'], ['King Soopers', 'king-soopers'], ['Sysco', 'sysco'], ['Heinen\u2019s', 'heinens'], ['Walmart', 'walmart'], ].map(([name, slug]) => (

))}

{/* ===== Nature Fresh, the challenge ===== */}

Nature Fresh Farms · the challenge

The digital ecosystem now demands content at a pace and volume no traditional team can match, across every channel and retailer.

Hiring and outsourcing couldn’t keep up, or keep costs in check. Nature Fresh realized AI was the only way to scale output and manage cost at the same time.

{/* ===== Nature Fresh, the solution ===== */}

The solution

One operating model that turns a single brief into on-brand assets for every channel, with brand and compliance built into every step, and performance feeding straight back into the next cycle.

{['Create', 'Brand & compliance', 'Publish', 'Learn'].map((s, i) => ( {s} {i < 3 ? '→' : '↺'} ))}

{/* ===== Nature Fresh, creative collage ===== */}

Deployed across every channel

The same master creative, versioned into a living stream of channel work, email, paid social, web and blog, all on brand.

Blog · web

Organic social

nature_fresh

nature_fresh The little pepper with big benefits.

Paid social

{/* ===== Nature Fresh, adaptive creative engine ===== */}

Flywheel adaptive creative engine

One master creative, versioned into every format and locale automatically, on brand at every size.

{/* ===== Nature Fresh, the creative ===== */}

The creative · email

A complete email campaign, adapted and produced through the Flywheel loop, packshot-true and on brand.

{/* ===== Nature Fresh, the upscaler ===== */}

Flywheel · the upscaler

AI lifestyle imagery is painted in through inpainting. At a glance it looks flawless. But zoom in and the tell shows: rubbery hands, hair with no strands, fabric with no weave.

For a brand like Samsung, people will zoom in. The upscaler rebuilds real texture across skin, hair and garments, so the image survives scrutiny at any size.

{['Skin texture', 'Hair detail', 'Fabric weave', 'Edge repair'].map((c) => {c})}

{/* ===== Nature Fresh, the outcomes ===== */}

The outcomes

More than 100 publish-ready assets a month, on brand, at a fraction of the cost, and only just getting started.

{[ { big: '6,000+', unit: 'assets per year', note: 'Up from a standing start, now scaling beyond 500 a month post-pilot.' }, { big: '~73%', unit: 'lower cost per asset', note: 'A 3.7\u00d7 efficiency gain, with the brand bar holding at every step.' }, ].map((m, i) => (

5 ? 'clamp(28px,3.2vw,46px)' : 'clamp(44px,5vw,72px)', lineHeight: 1, letterSpacing: '-0.01em' }}>{m.big}

{m.unit}

{m.note}

))}

* Drawn from live Flywheel engagements.

); } function WinningCombination() { return (

Why we win this

{/* Left source — enterprise */}

enterprise depth

Enterprise matrix experience

Twenty years inside regulated, matrixed organizations. We know how the big machine actually works.

{/* Center — Samsung result */}

The winning solution for Samsung.

{/* Right source — unencumbered */}

challenger

Unencumbered. Disruptive.
Early-adopting.

Companies that move at startup speed and reach for every new tool the moment it lands.

); } function Offer() { const get = [ { kind: 'fcsc' }, { big: '375', sub: 'Emails including copy & imagery' }, { big: '~19,000', sub: 'Localized assets for digital, POP, etc.' }, { big: 'Performance', sub: 'Reporting & optimization built in' }, { big: '500', sub: 'Localized video assets for digital' }, { big: '< $80 / asset', sub: 'Economies of scale and AI-content creation efficiencies*' }, ]; const provides = [ 'Point of content to manage approvals and feedback cycles', 'Approved disclaimer copy', 'Approved English & French copy', 'Video, product, and logos provided by Samsung are production ready', 'Complete brand guidelines', ]; const scope = [ { size: 'XS', bg: '#9fd61a', fg: '#101400', desc: ['Minor copy update (price, offer, disclaimer)', 'OR Resizing', 'OR logo update'], pct: '50%', assets: ['9,500'] }, { size: 'S', bg: '#5f8f1f', fg: '#ffffff', desc: ['Minor copy update. Plus one of:', 'Resizing', 'Logo Update'], pct: '30%', assets: ['5,700'] }, { size: 'M', bg: '#41691b', fg: '#ffffff', desc: ['Product removal affecting layout logic', 'OR three minor updates (ex. logo, copy, multiple disclaimers)'], pct: '10%', assets: ['1,900'] }, { size: 'L', bg: '#33501a', fg: '#cfe0b0', desc: ['1 Product removal / insertion', 'OR video with minor change (ex. logo, copy, disclaimer)'], pct: '5%', assets: ['950 static', '250 video'] }, { size: 'XL', bg: '#2b3f1c', fg: '#cfe0b0', desc: ['Multiple product removals / insertions', 'OR video with transformation (adding or removing products, scenes, logos)'], pct: '5%', assets: ['950 static', '250 video'] }, { size: 'email', bg: '#9fd61a', fg: '#101400', desc: ['Copywriting subject line, email, and up to 4 images adapted from global.'], pct: '', assets: ['375'] }, ]; return ( {/* ===== Samsung, transition ===== */}

From proof to practice

Nature Fresh proves the model. Here is what it looks like for Samsung Canada: what you get, what you provide, and what it takes to run at scale.

{/* ===== Samsung, the offer ===== */}

The offer

Every $500K invested results in a 5% credit back to SECA, along with the 5% training and thought leadership credit.

{/* Incentive ladder */}

Credit back to SECA · for every $500K invested

{[{ inv: '$500K', c: '5%', h: '100%' }, { inv: '$1M', c: '5%', h: '100%' }, { inv: '$1.5M', c: '5%', h: '100%' }].map((t, i) => (

{t.c}

{t.inv} invested

))}

{/* SECA training credit */}

Accessible any time

Training & thought-leadership credit back to SECA, reinvested in your team through Bold ai.

* Credit tiers illustrative, to be firmed up. · 3-year term commitment.

); } function Appendix() { const scope = [ { size: 'XS', bg: '#9fd61a', fg: '#101400', desc: ['Minor copy update (price, offer, disclaimer)', 'OR Resizing', 'OR logo update'], pct: '50%', assets: ['9,500'] }, { size: 'S', bg: '#5f8f1f', fg: '#ffffff', desc: ['Minor copy update. Plus one of:', 'Resizing', 'Logo Update'], pct: '30%', assets: ['5,700'] }, { size: 'M', bg: '#41691b', fg: '#ffffff', desc: ['Product removal affecting layout logic', 'OR three minor updates (ex. logo, copy, multiple disclaimers)'], pct: '10%', assets: ['1,900'] }, { size: 'L', bg: '#33501a', fg: '#cfe0b0', desc: ['1 Product removal / insertion', 'OR video with minor change (ex. logo, copy, disclaimer)'], pct: '5%', assets: ['950 static', '250 video'] }, { size: 'XL', bg: '#2b3f1c', fg: '#cfe0b0', desc: ['Multiple product removals / insertions', 'OR video with transformation (adding or removing products, scenes, logos)'], pct: '5%', assets: ['950 static', '250 video'] }, { size: 'email', bg: '#9fd61a', fg: '#101400', desc: ['Copywriting subject line, email, and up to 4 images adapted from global.'], pct: '', assets: ['375'] }, ]; return ( {/* ===== Appendix divider ===== */}

For reference

The commercial detail behind the offer: what you get, and how we ramp it into a stable state.

{/* ===== Appendix, what you get ===== */}

The offer

What you get

The engine

Flywheel Content Supply Chain

375

Emails including copy & imagery

~19,000

Localized assets for digital, POP, etc.

Performance

Reporting & optimization built in

500

Localized video assets for digital

< $80 / asset

Economies of scale and AI-content creation efficiencies*

* based on assumptions made, needs to be firmed up

{/* ===== Appendix, what it looks like in motion ===== */}

What it looks like in motion for Samsung

We don’t get there by dropping the full scope on the system at once. We start in a ramp state with a single business unit (or channel), prove the model against a known baseline, then scale iteratively. Each business unit or channel comes onto the system once the one before it is running clean.

The scope on the right is the stable state we build toward. The ramp is how we get there without breaking cadence.

Each cycle compounds. As volume moves from one business unit to many, throughput rises and unit cost falls.

* 3-year term commitment
* 5% innovation and training credit can be used towards leveraging Bold ai resources for AI-related training and thought leadership.

SizeDescription% of ScopeEst. Assets

{scope.map((r) => (

2 ? 10 : 13, textTransform: 'uppercase', borderRadius: 6, padding: '6px 0', textAlign: 'center', letterSpacing: '0.02em' }}>{r.size} {r.desc.map((l, j) => {l})} {r.pct} {r.assets.map((l, j) => {l})}

))}

$1,000,000 to $1,500,000 (excluding taxes)

~19,875

assets

* +5% training and thought leadership credit back to SECA

); } function Close() { return (

Thank you, Samsung Canada. We'd love to take your questions, and mobilize your flywheel.

); } Object.assign(window, { PaperTrail, CaseStudies, WinningCombination, Offer, Appendix, Close });